Airxcel

by jcalcagno

trade show displays

How to Bring a Trade Show Into Your Client’s Living Room   

We got creative to help our client (Airxcel) showcase new products in a vibrant, comfortable, and safe way during the pandemic restrictions of 2020. Instead of designing traditional trade show materials, we went virtual for this trade show idea! Our creative team produced a 360º virtual trade show that RV OEMs and aftermarket suppliers could experience from the comfort of their coziest couch.

Customers walked virtually through the show floor and stopped at various booths to see new products in Airxcel’s lineup. Airxcel product managers highlighted the features and benefits of product solutions that add convenience, comfort, and luxury to today’s motorhomes.

Behind-the-scenes challenges brought out our best solutions-driven creativity. We used a 360º camera to string together a near-reality experience for show visitors. Our web developer coded the virtual show video to live directly on Airxcel’s website. Product manager presentations, PDFs and custom icons placed throughout the video gave the viewer a complete introduction to products they wanted to see.

Our ingenuity and resourcefulness saved our client headaches, hassles and high costs of producing their own video. Not only did they avoid the expense of purchasing cameras, software and services, they own a custom video that can live on the Airxcel website indefinitely.

Customer tuned in, toured the floor and placed their orders for upcoming RV models. We think they even brought their own popcorn.

Looking for unique and creative trade show displays that engage new customers? Let’s talk and see what we can do together.

More articles you may enjoy.

No substitute for good old face-to-face marketing!

No substitute for good old face-to-face marketing!

by | Feb 23, 2022 |

No substitute for good old face-to-face marketing! Let’s start with a dumb question…what came first, the chicken or the egg? Maybe neither! Maybe it was the system chickens need to access drinking water that came first! After all, you can’t get live chickens without...

Auburn Gear Parts Finder

Auburn Gear Parts Finder

by | Feb 9, 2022 |

Enter year, make, model…done! Finding the right differential for your vehicle is now a lot easier with Auburn Gear’s first ever on-line diff finder.

Salute to Veterans

Salute to Veterans

by | Nov 10, 2021 |

Salute to Veterans Each year when Veterans Day approaches on the calendar, I take a moment to think about the millions of Americans who have served in the military. November 11 is an important day to show respect and recognize the sacrifices made by so many veterans...

Rudy Cleans Up the Competition

Rudy Cleans Up the Competition

by | Oct 28, 2021 |

Rudy Cleans Up the Competition as the Spokesperson for Dicor RV Roofing Products TaigMarks has been instrumental in promoting the Dicor Products brand image in the aftermarket space, as well as the OEM space with our advanced packaging design and more. Campaigns aimed...

Thor Motor Coach Brand Strategy Case Study

Thor Motor Coach Brand Strategy Case Study

by | Oct 27, 2021 |

A Wake-Up Call Sets Thor's E-Newsletter on the Right Path When Thor Motor Coach's consumer subscription newsletter lost its luster, the marketing team called us to add some dazzle and boost engagement rates by RV fans around the country using our brand strategy tacics...

Truma PPC Campaign Case Study

by | Sep 29, 2021 |

Branding Strategy and Pay Per Click Digital Marketing Form a Dynamic Duo When our client Truma brought its German heritage to North America, the luxury RV appliance manufacturer knew it needed help to bridge the cultural gaps. We accepted the challenge to build brand...

Labor Day 2021

by | Sep 6, 2021 |

Get ready to put away your white pants and shoes, it’s the unofficial end of summer, Labor Day weekend. Recognized this upcoming Monday, September 6, Labor Day was first written into law as a national holiday in 1894. Here are some little-known Labor Day facts.

The most popular Father’s Day gift of 2021 is time  

The most popular Father’s Day gift of 2021 is time  

by | Jun 19, 2021 |

 With many get-togethers looking different or being canceled all together in 2020, this year sons and daughters can offer their dads the gift of their time. At TaigMarks we are not just marketers, we are motorcycle enthusiasts, wedding decorators, yoga teachers,...

Marketing Consultant or a New Hire?

Marketing Consultant or a New Hire?

by | Apr 22, 2021 |

For those in the HR field, you might be starting to see your company going through a carousel of employees in your department. Otherwise known as “high turnover.” It can be brutal in the marketing world but not every company or agency operates this way. Companies might think that if they get a marketing consultant it will be a better idea than risking going through the “revolving door of ideas” theory. Where companies hire candidates and love their ideas but over time they are too expensive so they replace them for someone at a lower salary. Or companies hire a candidate that didn’t meet their expectations and had to replace them shortly after. Get digital marketing consulting advice now.

A Donation on Behalf of the Clients We Serve

A Donation on Behalf of the Clients We Serve

by | Dec 24, 2020 |

What a year! Virtually no one expected 2020 to hold so many challenges. We have learned new phrases that will always stick with us; Social Distancing, Drive-By Birthday Celebrations, Mask Up, Stay Safe – Stay Home and the dreaded Toilet Paper Shortage. We have learned...

The Healing Power of Music

The Healing Power of Music

by | Oct 2, 2020 |

We are excited to share our latest project! Tomorrow on October 3rd, one of our newest clients, Heart City Health, will host Heart Beat of the City, a Covid safe, live music fest in four locations throughout the city of Elkhart. This 4-hour concert will be produced at...

Web marketing opportunities await. Can you handle them?

Web marketing opportunities await. Can you handle them?

by | Aug 14, 2020 |

Web marketing presents an ongoing challenge for companies to stay on top of the latest upgrades. It also creates a constant learning curve for companies that want to effectively seize the opportunities available through the web. Geo Targeting, for example, is one...

Spam Emails: How to Stop Them and Avoid Sending Them

Spam Emails: How to Stop Them and Avoid Sending Them

by | Aug 14, 2020 |

Imagine this: you log into your email account to find that your inbox is full. As you scroll through the messages, you see a few too many chain emails forwarded from grandma, and a bunch of promotions from companies you've never heard of and in languages you can't...

RV Open House Event Proves Rewarding

RV Open House Event Proves Rewarding

by | Aug 14, 2020 |

Recently TaigMarks helped an RV supplier conduct an open house at a subsidiary manufacturer for a major RV corporation. Product managers, purchasing officers and other executives from that and other manufacturing subsidiaries attended the event, which was staged in a...

Don’t Mess with the Logo! Unless…

Don’t Mess with the Logo! Unless…

by | Aug 14, 2020 |

Sometimes not changing the logo can make you look dated and un-evolved. Recently, the organizers of the Elkhart Jazz Fest gave TaigMarks the opportunity to create a new look and messaging for its 30-year anniversary event. We researched history and our targeted...

Branding: Make it Personal

Branding: Make it Personal

by | Aug 14, 2020 |

Effective customer communication begins in much the same way that any relationship begins – sharing the essential elements of your identity as a fellow human being that other persons can relate to. In business terms, an essential element of this communication is your...