Click on the icons for a short summary
TM has worked for many RV manufacturers and suppliers during our 20 plus years. Located in Elkhart, we are naturally involved in many ways with the RV industry through numerous current and past clients. The links on this page provide you with a sample of the experience we can bring to Ember Recreational Vehicles as you compete against other OEM and dealer business.
It is the amalgam of all the experience we have with RV industry marketing, (from Jayco to Dometic) that is the biggest value we can deliver. Obviously, we understand the RV market inside and out and we know the folks that buy them and what they care about. But our contact and experience with other RV suppliers, OEMs, dealers, and the media provide a rich pallet of understanding what we can bring to the table for Ember Recreational Vehicles.
Here are a few short summaries to illustrate our connectedness to the industry.
CAREFREE OF COLORADO
Our client contacts often move around and take us with them to their new company…a sign that we provide excellent service, insight and capabilities. Example: When Truma’s VP of Marketing left Elkhart and headed to Colorado to head up the marketing for Carefree of Colorado he was quick to hire TaigMarks again.
We work with the Colorado team and the company’s sales team in Elkhart to deliver marketing support and have helped to spruce up the company’s brand identity. We have been instrumental in video production, using our RV industry contacts to help locate and acquire RVs for shoots on numerous occasions. Print materials, advertising creative and a range of special needs projects are also part of the mix.
Dexter Axle was struggling to hire for a new marketing position. The company’s main concern was that the HR Department was not getting qualified leads. So, we launched a Geo-Fenced, digital ad campaign which was in direct competition with Indeed.com – Dexter’s primary HR competition.
With our digital marketing tools, we were able to see how much Indeed was willing to spend to be on top of page one of the Google search engine results pages.
With this knowledge, we were able to beat out the number one spot against Indeed, placing Dexter right on top and assisting their team with qualified leads that lead to a direct hire within two weeks.
While we work with all Dicor Products brands/divisions, TaigMarks has provided an integral role in helping Dicor Products establish a dominant place in the aftermarket care products business.
Our contribution of concepting and developing “Rudy”, the engaging character and spokesperson for all Dicor aftermarket roofing products, accelerated Dicor’s sales and top-of-mind brand dominance at consumer and dealer levels. Rudy appears on all packaging, advertising, POS materials, distributor catalogs, videos and influencer boxes and he has his own website.
Today, Rudy has a strong brand appeal with RV owners and Dicor fields daily calls from consumers asking for Rudy!
THOR MOTOR COACH
Thor Motor Coach retained TaigMarks specifically to rejuvenate and boost results for a tired, less than stellar-performing consumer subscription newsletter. We helped change the design and messaging strategies for this semi-weekly publication and rapidly helped improve open rates from 18% to 26% (8% over the national average) with some over 30%. Click-thru-rates improved and we strengthened brand engagement and increased web traffic.
By implementing a forward-to-a-friend function, subscriptions increased 50% from 50,000 to 75,000. Most importantly, the Class B segment TaigMarks was charged with supporting increased market share in a down market.
We take pride and confidence in executing your brand messaging needs using our digital ad campaign strategies. Just see the results for yourself with our client Truma!
Truma’s needs were simple: to create a message that showcased not just brand awareness for the company but also to promote product awareness for the new Aventa A/C unit. The results drove more than 7 thousand conversions and over 17 million impressions. We use a combination of specialized SEO tools, Google Ad Words and Facebook Ads Manager to execute these strategies with an experienced human element to make sure all runs smoothly.
It started with TaigMarks conducting an in-depth research project to uncover RV manufacturer and dealer feelings towards the WFCO company and its products. Armed with a solid understanding of the marketplace, we helped WFCO build a quality brand to help overcome negative associations and to reduce overdependence on low pricing. We proposed and developed the WFCO Power Pros concept/program to give the company a local, people oriented connection to the marketplace and overall helped the company raise its image at all levels from OEM to consumer.
Through that relationship, we believe that after getting to know your needs we can provide strong ideas to support market share and to deliver measurable results.