DICOR PRODUCTS

BRAND DEVELOPMENT –

RUDY BREATHES PERSONALITY INTO FUNCTIONAL PRODUCTS
Initially, we developed the Rudy character for Dicor’s leading line of essentially “boring” maintenance/cleaning products to add personality and interest to brand advertising and merchandising. The engaging Rudy spokesman quickly became a trusted character in many real and virtual venues and across all aspects of the Dicor brand. Customers call for Rudy and absorb his helpful how-to videos and materials, spurring strong sales results.