Don’t Mess with the Logo! Unless…

Don’t Mess with the Logo! Unless…

Sometimes not changing the logo can make you look dated and un-evolved. Recently, the organizers of the Elkhart Jazz Fest gave TaigMarks the opportunity to create a new look and messaging for its 30-year anniversary event. We researched history and our targeted...
Branding: Make it Personal

Branding: Make it Personal

Effective customer communication begins in much the same way that any relationship begins – sharing the essential elements of your identity as a fellow human being that other persons can relate to. In business terms, an essential element of this communication is your...